It has been only a day since Sahoo hit the theatres worldwide. Within a few hours of the release, active piracy website TamilRockers, Moviesda and Tamilgun leaked the full movie online.
According to source, the makers of Saaho are trying to take down the film from the site.
For several years, filmmakers have been trying to block these TamilRockers and websites of the ilk, in a step to save Tamil cinema from piracy.
Vishal, President of the Tamil Nadu Film Producers’ Council, stated that he has set up a team to block all online piracy websites.
While the anti-piracy team managed to block most of these websites, they could not take down TamilRockers, which has a wide network. In an earlier interview, Vishal blamed the government for being inactive in battling piracy issues.
The team of Saaho is in shock because the leak could affect the box office collections of the film.
Saaho’s budget for production is around INR 350 Crores which is one of the biggest budgets for Indian cinema. Considering the amount of investment at stake, the early pirated release of Saaho movie online for free download, is likely to dent its earnings.
As emphasized earlier, modern day movies depend a lot on opening week collections as a significant source of return on investment. With the advent of Tamilrockers and other online movie streaming sites, film makers face a daunting task of dealing with this situation.
However, Saaho is hyped well enough and the cast of Prabhas and Shraddha Kapoor will definitely attract their fan base to the theaters to watch the movie. Also, Saaho promises to be a visual treat for the amount of money invested in production and watching it on a mere 480P or 720P print will not do justice for the visuals at stake, we believe.
On the other hand, first hand reactions of Saaho are not promising and we will wait for more reviews and reports in the coming days. However, the release of Saaho on Tamilrockers is likely to have a detrimental effect on the movies success in the long run.